The second
book by Bruce C. Brown recently was a winner in the 2007
Best Book Awards Contest in the Business: Marketing
category. Click here for the
Details.
Gizmo Graphics
Web Design
is a small business, professional
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design technology, database-enabled applications,
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maintenance services catering to the individual, small
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Get the latest books from our Owner - Bruce C. Brown, author of 3
must-have books to help you in your web development and marketing
success:
Get the latest books from our Owner - Bruce C. Brown,
author of 5 must-have books to help you in your web
development and marketing success:
Now
Available:
How to Use the Internet to Advertise, Promote and Market
Your Business or Web Site—With Little or No Money
Interested in promoting
your business and/or Web site, but don’t have the big
budget for traditional advertising? This new book will
show you how to build, promote, and make money off of
your Web site or brick and mortar store using the
Internet, with minimal costs. Let us arm you with the
knowledge you need to make your business a success!
Learn how to generate more traffic for your site or
store with hundreds of Internet marketing methods,
including many free and low-cost promotions.
This
new book presents a comprehensive, hands-on,
step-by-step guide for increasing Web site traffic and
traditional store traffic by using hundreds of proven
tips, tools, and techniques. Learn how to target more
customers to your business and optimize your Web site
from a marketing perspective. You will learn to target
your campaign, use keywords, generate free advertising,
search-engine strategies, learn the inside secrets of
e-mail marketing, how to build Web communities,
co-branding, auto-responders, Google advertising, banner
advertising, eBay storefronts, Web-design information,
search-engine registration, directories, and real-world
examples of what strategies are succeeding and what
strategies are failing. 288
Pages • Item # HIA-01 • $24.95
The Ultimate Guide to Search Engine
Marketing: Pay Per Click Advertising Secrets Revealed
Is your ultimate goal to have more customers come to
your Web site? You can increase your Web site traffic by
more than 1,000 percent through the expert execution of
Pay Per Click Advertising. With PPC advertising you are
only drawing highly qualified visitors to your Website!
PPC brings you fast results and you can reach your
target audience with the most cost effective method on
the Internet today.
Pay per click, or PPC, is an advertising technique that
uses search engines where you can display your text ads
throughout the Internet keyed to the type of business
you have or the type of products you are promoting.
Successful PPC advertising ensures that your text ads
reach the right audience while your business only pays
for the clicks your ads receive!
Master the art and science behind Pay Per Click
Advertising in a matter of hours. By investing a few
dollars you can easily increase the number of visitors
to your Web site and significantly increase sales! If
you are looking to drive high quality, targeted traffic
to your site, there is no better way than to use cost
per click advertising. Since you only pay when someone
actually clicks on your ad, your marketing dollars are
being used more effectively and efficiently compared to
any other advertising method.
By 2010, online marketers will spend $7 billion dollars
on PPC advertising (JupiterResearch). Thousands of
companies will waste precious advertising dollars this
year on ineffective or poorly organized PPC campaigns.
There is an art form to this method of advertising, and
that is what this new book is all about. In this book we
show you the secrets of executing a successful,
cost-effective campaign.
The key to success in PPC advertising is to know what
you are doing, devise a comprehensive and well-crafted
advertising plan, and know the relationships between
your Web site, search engines, and PPC advertising
campaign methodology. This groundbreaking and
exhaustively researched new book will provide everything
you need to know to get you started on generating
high-volume, high quality leads to your Web site. This
new book will teach you the six steps to a successful
campaign: Keyword Research, Copy Editing, Setup and
Implementation, Bid Management, Performance Analysis,
Return on Investment, and Reporting and Avoiding PPC
Fraud.
In addition, we spent thousands of hours interviewing
hundreds of today’s most successful PPC masters. This
book is a compilation of their secrets and proven
successful ideas. Additionally, we give you hundreds of
tips and tricks to ensure your Web site is optimized for
maximum search engine effectiveness to drive business to
your web site and increase sales and profits. In this
book you will find actual case studies from companies
who have used our techniques and achieved unprecedented
success. If you are interested in learning hundreds of
hints, tricks, and secrets on how to implement Pay Per
Click advertising, optimize your Web site for maximum
search engine effectiveness, develop a cost-effective
marketing campaign, and ultimately earn enormous
profits, then this book is for you.
ISBN-10:0-910627-99-1
• ISBN-13:978-0-910627-99-3
• Item #UGS-01 • $ 24.95
The Complete Guide to E-mail Marketing:
How to Create Successful, Spam-Free Campaigns to Reach
Your Target Audience and Increase Sales
Researchers estimate that by 2008 e-mail marketing
revenues will surpass $1.8 billion dollars annually. Are
you getting your share? According to Jupiter Research,
93 percent of U.S. Internet users consider e-mail their
top online activity. E-mail is a fast, inexpensive, and
highly effective way to target and address your
audience. Companies like Microsoft, Amazon.com, Yahoo,
as well as most Fortune 1000 firms are using responsible
e-mail marketing for one simple reason. It works! And it
generates profits immediately and consistently!
In this new groundbreaking book you will learn how to
create top-notch e-mail marketing campaigns, how to
build stronger customer relationships, generate new
qualified leads and sales, learn insider secrets to
build your e-mail list quickly, deal with spam filters,
and the optimum days and times to send your e-mails.
You will have step-by-step ways to:
- Build your business quickly using responsible, ethical
e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and
read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant
feedback
- Automate the whole e-mail marketing process
In addition, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today’s
most successful e-mail marketing experts. This book
contains their secrets and proven successful ideas,
including actual case studies. If you are interested in
learning hundreds of hints, strategies, and secrets on
how to implement effective e-mail marketing campaigns
and ultimately earn enormous profits, then this book is
for you.
ISBN-10:978-1-60138-042-5
• ISBN-13:1-60138-042-9
• Item #GEM-01 • $24.95
The Complete Guide to Google
Advertising—Including Tips, Tricks, & Strategies to
Create a Winning Advertising Plan
Are you one of the many who think Google is simply a
search engine? Yes, it is true that Google is the most
popular search engine on the Web today. More than 275
million times a day, people use Google and its related
partner sites to find information on just about any
subject. Many of those people are looking for your
products and services. Consider this even if you don't
have a Web site or product. There are tremendous
opportunities on the Internet and money to be made using
Google.
Google has created numerous marketing and advertising
products that are fast and easy to implement in your
business today including Adsense, Adwords, and the
Google APIs. This new book takes the confusion and
mystery out of working with Google and its various
advertising and marketing programs. You will learn the
secrets of working with Google—without making costly
mistakes. This book is an absolute must-have for anyone
who wants to succeed with advertising on Google. This
book teaches you the ins and outs using all of Google's
advertising and marketing tools. You will instantly
start producing results and profits.
In addition to the extensive research placed in the
book, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today’s
most successful Google advertising experts. This book
contains their secrets and proven successful ideas,
including actual case studies. If you are interested in
learning hundreds of hints, tricks, and secrets on how
to implement effective Google marketing campaigns and
ultimately earn enormous profits, then this book is for
you.
ISBN-10:1-60138-045-3
• ISBN-13:978-1-60138-045-6
• Item #CGA-01 • $24.95
The Secret Power of Blogging: How to
Promote and Market Your Business, Organization, or Cause
with Free Blogs
Blog is short for weblog. A weblog is a journal (or type
of newsletter) that is updated often and intended for
the general public. Blogs generally represent the
personality of the author or the Web site. In July 2006
the Pew Internet & American Life Project estimated that
the US "blog population has grown to about 12 million
American adults", some 8% of US adult internet users.
The number of US blog readers was estimated at 57
million adults (39% of the US online population).
If you have a product, service, brand or cause that you
want to inexpensively market online to the world then
you need to look into starting a blog. Blogs are ideal
marketing vehicles. You can use them to share your
expertise, grow market share, spread your message and
establish yourself as an expert in your field, for
virtually no cost. A blog helps your site to rank higher
in the search engines. This is because Google and the
other search engines use blogs because of their
constantly updated content.
Tiny one person part time businesses use blogs as well
as companies like Microsoft, Apple, Nike, General
Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are
using responsible Blogs and Blog marketing as well as
advertising on blogs for one simple reason, It works!
And it generates profits immediately and consistently!
In addition many blogs earn additional revenue by
selling advertising space on their niche targeted blog.
In this new groundbreaking book you will learn how to
create top-notch Blog marketing campaigns, how to build
stronger customer relationships, generate new qualified
leads and sales, learn insider secrets to build your
readership list quickly.
You will have step-by-step ways to:
- Build your business quickly using responsible, ethical
Blog marketing
- Get your blog into search engines
- Learn Blog marketing strategies
- Step-by-step guide for increasing Web site traffic
with your blog
- Leverage your current Web site,
- Write effective Blog copy
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Increase the response rate of your offer dramatically
- Attract Advertisers
- Have measurable marketing results with instant
feedback
In addition, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today's
most successful Blogging experts. This book contains
their secrets and proven successful ideas, including
actual case studies. If you are interested in learning
hundreds of hints, strategies, and secrets on how to
implement a highly effective Blog marketing campaigns
and ultimately earn enormous profits, then this book is
for you.
•
978-1-60138-009-8
•
1-60138-009-7 ITEM #POB-02
•
$24.95
Returning From the War on Terrorism: What Every Veteran
Needs to Know to Receive Your Maximum Benefits
According to the U.S. Census Bureau, there are
approximately 26 million veterans in the United States.
As of January 2007, more than 1.6 million U.S.
servicemen and women had tours of duty in Afghanistan
and Iraq. When not on active duty, more than 20 percent
of these vets do not have health care coverage, and many
more are unaware of the hundreds of benefits to which
they have access. As a result, many are suffering
financial strain during and after deployment.
This is a discouraging statistic because the federal and
state governments, as well as private foundations, have
scholarships and military discounts available only to
veterans. There are billions of dollars in aid
available, waiting to be claimed, but the problem is
finding and properly applying for these programs. This
groundbreaking new book will provide help to those
heroic Americans who have answered our government's call
to duty. You will find all contact information and Web
sites included, making it easy to apply for the benefits
you are entitled to, while meeting the requirements of
the Department of Veterans Affairs and other
organizations and private institutions.
Here is a small sampling of what you will learn about:
the GI Bill, scholarships, grants, companies that offer
military discounts, GI Bill eligibility, details of VA
loans, National Guard GI Bill, benefits after service,
veterans' employment, education, and training programs,
VA-guaranteed home loan, GI Bill Apprenticeship and OJT
Program, Vocational Rehabilitation and Employment (VR&E),
Reserve Education Assistance Program (REAP), disability
compensation, employment and training, frequently asked
questions, asking for local discounts, GI Bill education
programs, homeless veterans programs, state veteran
benefits directory, survivor benefits, VA appeals
process, VA benefits explained, VA hospitals and
facilities, veteran disability compensation, veterans'
health care, veterans' life insurance, veterans' pension
programs, vocational rehabilitation, burial and memorial
benefits. If you are in the military now, a veteran, or
a military family member, you will find this resource
invaluable. Item# 9781601381507 $21.95
The
Complete Guide to Affiliate Marketing on the Web: How to
Use and Profit from Affiliate Marketing Programs
Affiliate marketing is a highly profitable online
advertising method in which Web site merchants pay
independent third parties to promote the products or
services of an advertiser on their Web site. In other
words, affiliate marketing involves posting a company's
banner on your Web site or blog and attempting to send
visitors to their Web site. If someone clicks on that
banner or goes to that site and buys something, you will
be paid a commission. While some affiliates pay only
when a sale is made, some selling big ticket items like
cars, credit cards, travel, and so forth have modified
the model and pay for qualified leads. Affiliate
marketing is now viewed as a key component of a
company's online marketing strategy.
Affiliate marketing is an advertising technique that
originally was developed by Amazon.com. In this new book
you will learn how to master the art and science behind
affiliate marketing in a matter of hours. By investing a
few dollars you can easily increase the number of
visitors to your Web site and significantly increase
sales. If you want to drive high quality, targeted
traffic to your site, there is no better way than
affiliate marketing. Since you only pay when a sale is
made, your marketing dollars are being used more
effectively and efficiently compared to any other
advertising method.
The keys to success in affiliate marketing are knowing
what you are doing, devising a comprehensive and
well-crafted advertising plan, and knowing the
relationships between your Web site, search engines, PPC
advertising, and campaign methodology. This
groundbreaking and exhaustively researched new book will
provide everything you need to know to get you started
on generating high-volume, high quality leads. You will
learn the six steps to a successful campaign: keyword
research, software needed, copy editing, setup and
implementation, performance analysis, return on
investment, and reporting and avoiding PPC fraud.
In addition, we spent thousands of hours interviewing
hundreds of today's most successful affiliate marketing
masters. This book is a compilation of their secrets and
proven successful ideas. Additionally, we give you
hundreds of tips and tricks to ensure your Web site is
optimized for maximum search engine effectiveness, which
will drive business to your Web site and increase sales
and profits. You will find actual case studies from
companies who have used our techniques and achieved
unprecedented success. If you are interested in learning
hundreds of hints, tricks, and secrets on how to
implement affiliate marketing, optimizing your Web site
for maximum search engine effectiveness, developing a
cost-effective marketing campaign, and ultimately
earning enormous profits, this book is for you. Item#
9781601381255 $24.95