Get the latest books from our Owner - Bruce C. Brown, author of 5 must-have books to help you in your web development and marketing success:

Now Available:

How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. 288 Pages • Item # HIA-01 • $24.95

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today.

Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive!

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (JupiterResearch). Thousands of companies will waste precious advertising dollars this year on ineffective or poorly organized PPC campaigns. There is an art form to this method of advertising, and that is what this new book is all about. In this book we show you the secrets of executing a successful, cost-effective campaign.

The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

In addition, we spent thousands of hours interviewing hundreds of today’s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimize your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you. ISBN-10:0-910627-99-1 • ISBN-13:978-0-910627-99-3 • Item #UGS-01 • $ 24.95

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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently!

In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant feedback
- Automate the whole e-mail marketing process

CLICK HERE TO LISTEN TO OR DOWNLOAD THE PODCAST INTERVIEW OF BRUCE C. BROWN

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.  ISBN-10:978-1-60138-042-5  • ISBN-13:1-60138-042-9   • Item #GEM-01 • $24.95 

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The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google—without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and ultimately earn enormous profits, then this book is for you.  ISBN-10:1-60138-045-3 • ISBN-13:978-1-60138-045-6 • Item #CGA-01 • $24.95

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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs

Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. In July 2006 the Pew Internet & American Life Project estimated that the US "blog population has grown to about 12 million American adults", some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults (39% of the US online population).

If you have a product, service, brand or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher in the search engines. This is because Google and the other search engines use blogs because of their constantly updated content.

Tiny one person part time businesses use blogs as well as companies like Microsoft, Apple, Nike, General Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are using responsible Blogs and Blog marketing as well as advertising on blogs for one simple reason, It works! And it generates profits immediately and consistently! In addition many blogs earn additional revenue by selling advertising space on their niche targeted blog.

In this new groundbreaking book you will learn how to create top-notch Blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your readership list quickly.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical Blog marketing
- Get your blog into search engines
- Learn Blog marketing strategies
- Step-by-step guide for increasing Web site traffic with your blog
- Leverage your current Web site,
- Write effective Blog copy
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Increase the response rate of your offer dramatically
- Attract Advertisers
- Have measurable marketing results with instant feedback

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement a highly effective Blog marketing campaigns and ultimately earn enormous profits, then this book is for you.   • 978-1-60138-009-8  • 1-60138-009-7  ITEM #POB-02  • $24.95

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Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits

According to the U.S. Census Bureau, there are approximately 26 million veterans in the United States. As of January 2007, more than 1.6 million U.S. servicemen and women had tours of duty in Afghanistan and Iraq. When not on active duty, more than 20 percent of these vets do not have health care coverage, and many more are unaware of the hundreds of benefits to which they have access. As a result, many are suffering financial strain during and after deployment.

This is a discouraging statistic because the federal and state governments, as well as private foundations, have scholarships and military discounts available only to veterans. There are billions of dollars in aid available, waiting to be claimed, but the problem is finding and properly applying for these programs. This groundbreaking new book will provide help to those heroic Americans who have answered our government's call to duty. You will find all contact information and Web sites included, making it easy to apply for the benefits you are entitled to, while meeting the requirements of the Department of Veterans Affairs and other organizations and private institutions.

Here is a small sampling of what you will learn about: the GI Bill, scholarships, grants, companies that offer military discounts, GI Bill eligibility, details of VA loans, National Guard GI Bill, benefits after service, veterans' employment, education, and training programs, VA-guaranteed home loan, GI Bill Apprenticeship and OJT Program, Vocational Rehabilitation and Employment (VR&E), Reserve Education Assistance Program (REAP), disability compensation, employment and training, frequently asked questions, asking for local discounts, GI Bill education programs, homeless veterans programs, state veteran benefits directory, survivor benefits, VA appeals process, VA benefits explained, VA hospitals and facilities, veteran disability compensation, veterans' health care, veterans' life insurance, veterans' pension programs, vocational rehabilitation, burial and memorial benefits. If you are in the military now, a veteran, or a military family member, you will find this resource invaluable. Item# 9781601381507 $21.95

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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Item# 9781601381255 $24.95

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